ABOUT US

We are a team of passionate cyclists and engineers dedicated to creating the finest carbon bicycle wheels. Every rim, every wheelset — handcrafted for performance.

Our Mission

To make premium carbon wheels accessible to every rider. We believe that cutting-edge technology shouldn't come with an astronomical price tag.

Through direct-to-consumer sales and in-house manufacturing, we deliver wheels that rival the best in the industry at a fraction of the cost.

Our Team

50+

Engineering

Expert carbon fiber engineers and wheel builders

20+

Quality Control

Dedicated QC specialists ensuring every product meets standards

15+

Customer Support

Multilingual support team serving riders worldwide

10+

R&D

Research scientists pushing the boundaries of carbon technology

Our Journey

2009

Founded with a mission to make premium carbon wheels accessible

2012

Launched first mountain bike carbon rim series

2015

Expanded to road and gravel categories

2018

Opened North American distribution center

2020

Introduced custom wheel builder platform

2023

Launched Helios series with next-gen layup technology

2025

Serving riders in 80+ countries worldwide

Ready to ride?

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